{"id":3340,"date":"2020-05-26T07:22:19","date_gmt":"2020-05-26T07:22:19","guid":{"rendered":"https:\/\/mediagr.wpcomstaging.com\/?p=3340"},"modified":"2020-05-26T07:22:19","modified_gmt":"2020-05-26T07:22:19","slug":"%cf%83%cf%85%ce%b3%ce%ba%ce%ad%ce%bd%cf%84%cf%81%cf%89%cf%83%ce%b7-%ce%b9%cf%83%cf%87%cf%8d%ce%bf%cf%82-%cf%83%ce%b5-netflix-%ce%ba%ce%b1%ce%b9-disney","status":"publish","type":"post","link":"https:\/\/mediagr.org\/?p=3340","title":{"rendered":"\u03a3\u03c5\u03b3\u03ba\u03ad\u03bd\u03c4\u03c1\u03c9\u03c3\u03b7 \u03b9\u03c3\u03c7\u03cd\u03bf\u03c2 \u03c3\u03b5 Netflix \u03ba\u03b1\u03b9 Disney+"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"732\" height=\"535\" src=\"http:\/\/mediagr.orgwp-content\/uploads\/2020\/04\/disney-plus-vs-netflix.jpg\" alt=\"\" class=\"wp-image-2838\" srcset=\"https:\/\/mediagr.org\/wp-content\/uploads\/2020\/04\/disney-plus-vs-netflix.jpg 732w, https:\/\/mediagr.org\/wp-content\/uploads\/2020\/04\/disney-plus-vs-netflix-300x219.jpg 300w\" sizes=\"(max-width: 732px) 100vw, 732px\" \/><\/figure>\n\n\n<p><strong>\u0391\u03cd\u03be\u03b7\u03c3\u03b7 \u03b8\u03b5\u03b1\u03c4\u03ce\u03bd, \u03bc\u03b5\u03af\u03c9\u03c3\u03b7 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7\u03c2 \u03bb\u03cc\u03b3\u03c9 \u03ba\u03bf\u03c1\u03bf\u03bd\u03bf\u03ca\u03bf\u03cd \u03c0\u03b1\u03b3\u03ba\u03bf\u03c3\u03bc\u03af\u03c9\u03c2<\/strong><\/p>\n\n\n<p>\u0393\u03b9\u03b1 \u03c0\u03c1\u03ce\u03c4\u03b7 \u03c6\u03bf\u03c1\u03ac \u03ba\u03b1\u03c4\u03b1\u03b3\u03c1\u03ac\u03c6\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5\u03b3\u03ac\u03bb\u03b7 \u03c0\u03c4\u03ce\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae\u03c2 \u03b5\u03c0\u03ad\u03bd\u03b4\u03c5\u03c3\u03b7\u03c2 \u03c3\u03b5 \u03cc\u03bb\u03b1 \u03c4\u03b1 \u039c\u03ad\u03c3\u03b1, \u03c0\u03b1\u03c1\u03b1\u03b4\u03bf\u03c3\u03b9\u03b1\u03ba\u03ac \u03ba\u03b1\u03b9 \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ac. \u03a3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03c4\u03bf Global Marketing Index (GMI) \u03c4\u03bf\u03c5 WARC \u03b7 \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ae \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7 \u03c4\u03bf\u03bd \u0391\u03c0\u03c1\u03af\u03bb\u03b9\u03bf \u03bc\u03b5\u03b9\u03ce\u03b8\u03b7\u03ba\u03b5 \u03c3\u03b5 \u03c3\u03c7\u03ad\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03bf\u03bd \u039c\u03ac\u03c1\u03c4\u03b9\u03bf, \u03c0\u03c4\u03ce\u03c3\u03b7 \u03b5\u03af\u03c7\u03b1\u03bd \u03ba\u03b1\u03b9 \u03bf\u03b9 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b5\u03c2 Alphabet \u03ba\u03b1\u03b9 Facebook. \u03a3\u03c4\u03b1 \u03c0\u03b1\u03c1\u03b1\u03b4\u03bf\u03c3\u03b9\u03b1\u03ba\u03ac \u039c\u039c\u0395 \u03c4\u03bf\u03bd \u0391\u03c0\u03c1\u03af\u03bb\u03b9\u03bf \u03b7 \u03c0\u03c4\u03ce\u03c3\u03b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ac\u03bd\u03c9 \u03c4\u03bf\u03c5 30%. \u0397 \u03c0\u03c4\u03ce\u03c3\u03b7 \u03ad\u03c1\u03c7\u03b5\u03c4\u03b1\u03b9 \u03c4\u03b7 \u03c3\u03c4\u03b9\u03b3\u03bc\u03ae \u03c0\u03bf\u03c5 \u03c0\u03b1\u03b3\u03ba\u03bf\u03c3\u03bc\u03af\u03c9\u03c2 \u03ba\u03b1\u03c4\u03b1\u03b3\u03c1\u03ac\u03c6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b1\u03c1\u03c9\u03c4\u03b9\u03ba\u03ae \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03c4\u03bf\u03c5 on line streaming \u03bc\u03b5 \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03c0\u03b1\u03b3\u03ba\u03bf\u03c3\u03bc\u03af\u03c9\u03c2 \u03ba\u03b1\u03c4\u03ac 57% \u03c3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03c0\u03c1\u03cc\u03c3\u03c6\u03b1\u03c4\u03b7 \u03ad\u03ba\u03b8\u03b5\u03c3\u03b7 \u03c4\u03b7\u03c2 Conviva Quarterly State of Streaming \u03b3\u03b9\u03b1 \u03c4\u03bf \u03c0\u03c1\u03ce\u03c4\u03bf \u03c4\u03c1\u03af\u03bc\u03b7\u03bd\u03bf \u03c4\u03bf\u03c5 2020.<\/p>\n\n\n<p>\u03a3\u03c4\u03b7\u03bd \u0395\u03c5\u03c1\u03ce\u03c0\u03b7 \u03ba\u03b1\u03c4\u03b1\u03b3\u03c1\u03ac\u03c6\u03b5\u03c4\u03b1\u03b9 \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03ba\u03b1\u03c4\u03ac 70%, \u03c3\u03c4\u03b9\u03c2 \u0397\u03bd\u03c9\u03bc\u03ad\u03bd\u03b5\u03c2 \u03a0\u03bf\u03bb\u03b9\u03c4\u03b5\u03af\u03b5\u03c2 \u03ba\u03b1\u03c4\u03ac 57%, \u03c3\u03c4\u03b7\u03bd \u0391\u03c3\u03af\u03b1 \u03ba\u03b1\u03c4\u03ac 30% \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b7\u03bd \u0391\u03c6\u03c1\u03b9\u03ba\u03ae \u03ba\u03b1\u03c4\u03ac 25%. \u03a4\u03bf \u03ba\u03b1\u03c4\u03ac \u03c0\u03b1\u03c1\u03b1\u03b3\u03b3\u03b5\u03bb\u03af\u03b1 \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03ad\u03c7\u03b5\u03b9 \u03bc\u03b9\u03b1 \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03c4\u03ac\u03be\u03b7\u03c2 \u03c4\u03bf\u03c5 79% \u03c0\u03b1\u03b3\u03ba\u03bf\u03c3\u03bc\u03af\u03c9\u03c2! \u039f\u03b9 \u03c4\u03b5\u03bb\u03b5\u03c5\u03c4\u03b1\u03af\u03b5\u03c2 \u03c0\u03c1\u03bf\u03b2\u03bb\u03ad\u03c8\u03b5\u03b9\u03c2 \u03c4\u03b7\u03c2 Digital TV Research, \u03b5\u03ba\u03c4\u03b9\u03bc\u03bf\u03cd\u03bd \u03c0\u03c9\u03c2 \u03bf\u03b9 \u03c0\u03b1\u03b3\u03ba\u03cc\u03c3\u03bc\u03b9\u03b5\u03c2 \u03c3\u03c5\u03bd\u03b4\u03c1\u03bf\u03bc\u03ad\u03c2 SVOD \u03b8\u03b1 \u03b1\u03c5\u03be\u03b7\u03b8\u03bf\u03cd\u03bd \u03ba\u03b1\u03c4\u03ac 519 \u03b5\u03ba\u03b1\u03c4\u03bf\u03bc\u03bc\u03cd\u03c1\u03b9\u03b1 \u03bc\u03b5\u03c4\u03b1\u03be\u03cd 2019 \u03ba\u03b1\u03b9 2025, \u03c6\u03b8\u03ac\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03ac 1.161 \u03b5\u03ba\u03b1\u03c4\u03bf\u03bc\u03bc\u03cd\u03c1\u03b9\u03b1. \u039c\u03cc\u03bd\u03bf \u03b3\u03b9\u03b1 \u03c6\u03ad\u03c4\u03bf\u03c2 \u03b5\u03ba\u03c4\u03b9\u03bc\u03ac\u03c4\u03b1\u03b9 \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03ba\u03b1\u03c4\u03ac 170 \u03b5\u03ba\u03b1\u03c4. \u03c3\u03c5\u03bd\u03b4\u03c1\u03bf\u03bc\u03ad\u03c2.<\/p>\n\n\n<p>\u03a0\u03ad\u03bd\u03c4\u03b5 \u03c0\u03b1\u03b3\u03ba\u03cc\u03c3\u03bc\u03b9\u03b5\u03c2 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b5\u03c2 \u03b5\u03ba\u03c4\u03b9\u03bc\u03ac\u03c4\u03b1\u03b9 \u03c0\u03c9\u03c2 \u03b8\u03b1 \u03ad\u03c7\u03bf\u03c5\u03bd 640 \u03b5\u03ba\u03b1\u03c4. \u03c3\u03c5\u03bd\u03b4\u03c1\u03bf\u03bc\u03ad\u03c2 SVOD \u03c9\u03c2 \u03c4\u03bf 2025. \u0394\u03c5\u03bd\u03b1\u03bc\u03b9\u03ba\u03ae \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7 \u03b1\u03bd\u03b1\u03bc\u03ad\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd Disney + \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03c6\u03b8\u03ac\u03bd\u03b5\u03b9 \u03c9\u03c2 \u03c4\u03bf 2025 \u03c4\u03b1 202 \u03b5\u03ba\u03b1\u03c4\u03bf\u03bc\u03bc\u03cd\u03c1\u03b9\u03b1 \u03b5\u03bd\u03ce \u03ba\u03b1\u03b9 \u03b7 Netflix \u03b8\u03b1 \u03c0\u03c1\u03bf\u03c3\u03b8\u03ad\u03c3\u03b5\u03b9 91 \u03b5\u03ba\u03b1\u03c4\u03bf\u03bc\u03bc\u03cd\u03c1\u03b9\u03b1 \u03c3\u03c5\u03bd\u03b4\u03c1\u03bf\u03bc\u03b7\u03c4\u03ad\u03c2. \u0397 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03b1\u03bd\u03b1\u03b8\u03b5\u03c9\u03c1\u03ae\u03c3\u03b5\u03b9 \u03c4\u03b9\u03c2 \u03c0\u03c1\u03bf\u03b2\u03bb\u03ad\u03c8\u03b5\u03b9\u03c2 \u03c4\u03b7\u03c2 \u03c0\u03c1\u03bf\u03c2 \u03c4\u03b1 \u03c0\u03ac\u03bd\u03c9 \u03b3\u03b9\u03b1 \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03ac 138 \u03c7\u03ce\u03c1\u03b5\u03c2 \u03bc\u03b5\u03c4\u03ac \u03c4\u03b7\u03bd \u03c0\u03b1\u03bd\u03b4\u03b7\u03bc\u03b9\u03ba\u03ae \u03ba\u03c1\u03af\u03c3\u03b7. \u0397 \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd \u03c3\u03c5\u03bd\u03b4\u03c1\u03bf\u03bc\u03ce\u03bd \u03c3\u03b5 \u03c0\u03c1\u03bf\u03b3\u03c1\u03ac\u03bc\u03bc\u03b1\u03c4\u03b1 \u03c1\u03bf\u03ae\u03c2 \u03c3\u03c5\u03bd\u03b4\u03ad\u03b5\u03c4\u03b1\u03b9 \u03ac\u03bc\u03b5\u03c3\u03b1 \u03bc\u03b5 \u03c4\u03b1 \u03bc\u03ad\u03c4\u03c1\u03b1 lock down \u03bb\u03cc\u03b3\u03c9 \u03c4\u03bf\u03c5 \u03ba\u03bf\u03c1\u03bf\u03bd\u03bf\u03ca\u03bf\u03cd \u03c3\u03b5 \u03cc\u03bb\u03b5\u03c2 \u03c4\u03b9\u03c2 \u03b5\u03be\u03b5\u03c4\u03b1\u03b6\u03cc\u03bc\u03b5\u03bd\u03b5\u03c2 \u03c7\u03ce\u03c1\u03b5\u03c2.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0391\u03cd\u03be\u03b7\u03c3\u03b7 \u03b8\u03b5\u03b1\u03c4\u03ce\u03bd, \u03bc\u03b5\u03af\u03c9\u03c3\u03b7 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7\u03c2 \u03bb\u03cc\u03b3\u03c9 \u03ba\u03bf\u03c1\u03bf\u03bd\u03bf\u03ca\u03bf\u03cd \u03c0\u03b1\u03b3\u03ba\u03bf\u03c3\u03bc\u03af\u03c9\u03c2 \u0393\u03b9\u03b1 \u03c0\u03c1\u03ce\u03c4\u03b7 \u03c6\u03bf\u03c1\u03ac \u03ba\u03b1\u03c4\u03b1\u03b3\u03c1\u03ac\u03c6\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5\u03b3\u03ac\u03bb\u03b7 \u03c0\u03c4\u03ce\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae\u03c2 \u03b5\u03c0\u03ad\u03bd\u03b4\u03c5\u03c3\u03b7\u03c2 \u03c3\u03b5 \u03cc\u03bb\u03b1 \u03c4\u03b1 \u039c\u03ad\u03c3\u03b1, \u03c0\u03b1\u03c1\u03b1\u03b4\u03bf\u03c3\u03b9\u03b1\u03ba\u03ac \u03ba\u03b1\u03b9 \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ac. \u03a3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03c4\u03bf Global Marketing Index (GMI) \u03c4\u03bf\u03c5 WARC \u03b7 \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ae \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7 \u03c4\u03bf\u03bd \u0391\u03c0\u03c1\u03af\u03bb\u03b9\u03bf \u03bc\u03b5\u03b9\u03ce\u03b8\u03b7\u03ba\u03b5 \u03c3\u03b5 \u03c3\u03c7\u03ad\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03bf\u03bd \u039c\u03ac\u03c1\u03c4\u03b9\u03bf, \u03c0\u03c4\u03ce\u03c3\u03b7 \u03b5\u03af\u03c7\u03b1\u03bd \u03ba\u03b1\u03b9 \u03bf\u03b9 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b5\u03c2 Alphabet \u03ba\u03b1\u03b9 Facebook. \u03a3\u03c4\u03b1 \u03c0\u03b1\u03c1\u03b1\u03b4\u03bf\u03c3\u03b9\u03b1\u03ba\u03ac 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