{"id":3209,"date":"2020-05-12T15:14:57","date_gmt":"2020-05-12T15:14:57","guid":{"rendered":"https:\/\/mediagr.wpcomstaging.com\/?p=3209"},"modified":"2020-05-12T15:14:57","modified_gmt":"2020-05-12T15:14:57","slug":"%cf%83%cf%84%ce%bf-4-%ce%b7-%ce%bc%ce%b5%cf%84%ce%b1%ce%b2%ce%bf%ce%bb%ce%ae-%cf%84%ce%b7%cf%82-online-%ce%b4%ce%b1%cf%80%ce%ac%ce%bd%ce%b7%cf%82-%cf%84%ce%bf-2019","status":"publish","type":"post","link":"https:\/\/mediagr.org\/?p=3209","title":{"rendered":"\u03a3\u03c4\u03bf +4% \u03b7 \u03bc\u03b5\u03c4\u03b1\u03b2\u03bf\u03bb\u03ae \u03c4\u03b7\u03c2 online \u03b4\u03b1\u03c0\u03ac\u03bd\u03b7\u03c2 \u03c4\u03bf 2019"},"content":{"rendered":"\n

\u0388\u03c1\u03b5\u03c5\u03bd\u03b1 <\/strong>Adex<\/strong> <\/strong>Hellas<\/strong> \u03b1\u03c0\u03cc \u03c4\u03bf\u03bd <\/strong>IAB<\/strong> <\/strong>Hellas<\/strong><\/strong><\/p>\n\n\n

<\/p>\n\n\n

\"\"<\/figure>\n\n\n

\u0394\u0395\u039b\u03a4\u0399\u039f \u03a4\u03a5\u03a0\u039f\u03a5<\/p>\n\n\n

\u0395\u03bd\u03b4\u03b5\u03af\u03be\u03b5\u03b9\u03c2 \u03b2\u03b5\u03bb\u03c4\u03af\u03c9\u03c3\u03b7\u03c2\u00a0\u03ba\u03b1\u03b9 \u03b1\u03bd\u03ac\u03c3\u03c7\u03b5\u03c3\u03b7\u03c2 \u03c4\u03b7\u03c2 \u03b1\u03c1\u03bd\u03b7\u03c4\u03b9\u03ba\u03ae\u03c2 \u03bc\u03b5\u03c4\u03b1\u03b2\u03bf\u03bb\u03ae\u03c2 \u03c4\u03bf\u03c5 \u03c0\u03c1\u03bf\u03b7\u03b3\u03bf\u03cd\u03bc\u03b5\u03bd\u03bf\u03c5 \u03ad\u03c4\u03bf\u03c5\u03c2 \u03b1\u03c0\u03bf\u03c4\u03c5\u03c0\u03ce\u03bd\u03b5\u03b9 \u03c4\u03bf 2019 \u03b7\u00a0display\u00a0\u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7 \u03c3\u03c4\u03b7\u03bd \u0395\u03bb\u03bb\u03ac\u03b4\u03b1,<\/strong>\u00a0\u03ba\u03b1\u03c4\u03b1\u03b3\u03c1\u03ac\u03c6\u03bf\u03bd\u03c4\u03b1\u03c2 \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03c4\u03ac\u03be\u03b5\u03c9\u03c2 \u03c4\u03bf\u03c5 4% <\/strong>\u03ad\u03bd\u03b1\u03bd\u03c4\u03b9 \u03c4\u03bf\u03c5 2018 \u03bf\u03c0\u03cc\u03c4\u03b5 \u03b7 \u03b4\u03b1\u03c0\u03ac\u03bd\u03b7 \u03b5\u03af\u03c7\u03b5 \u03b1\u03c1\u03bd\u03b7\u03c4\u03b9\u03ba\u03cc \u03c0\u03c1\u03cc\u03c3\u03b7\u03bc\u03bf (-3%) \u03c3\u03b5 \u03c3\u03c7\u03ad\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03bf 2017. \u03a3\u03b5 \u03b5\u03c0\u03af\u03c0\u03b5\u03b4\u03bf \u03b1\u03c0\u03cc\u03bb\u03c5\u03c4\u03c9\u03bd \u03b1\u03c1\u03b9\u03b8\u03bc\u03ce\u03bd, \u03b7 display \u03b4\u03b1\u03c0\u03ac\u03bd\u03b7 \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03ad\u03c6\u03b5\u03b9 \u03c4\u03bf 2019 \u03c3\u03c4\u03b9\u03c2 \u03b5\u03c0\u03b9\u03b4\u03cc\u03c3\u03b5\u03b9\u03c2 \u03c4\u03bf\u03c5 2017 \u03ba\u03b1\u03b8\u03ce\u03c2 \u03b4\u03b9\u03b1\u03bc\u03bf\u03c1\u03c6\u03ce\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b1 64,6 \u03b5\u03ba\u03b1\u03c4.\u00a0 \u03b5\u03c5\u03c1\u03ce<\/strong> \u03ad\u03bd\u03b1\u03bd\u03c4\u03b9 62,1 \u03b5\u03ba\u03b1\u03c4. \u03b5\u03c5\u03c1\u03ce<\/strong> \u03c4\u03bf 2018.<\/p>\n\n\n

\u03a0\u03b9\u03bf \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b1, \u03c3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03c4\u03bf \u03b5\u03c4\u03ae\u03c3\u03b9\u03bf report Adex<\/strong> <\/strong>Hellas<\/strong> 2019<\/strong> \u03c0\u03bf\u03c5 \u03b5\u03ba\u03b4\u03af\u03b4\u03b5\u03b9 \u03bf IAB<\/strong> <\/strong>Hellas<\/strong> \u03b2\u03ac\u03c3\u03b5\u03b9 \u03c4\u03c9\u03bd \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03c9\u03bd \u03c0\u03bf\u03c5 \u03c3\u03c5\u03bb\u03bb\u03ad\u03b3\u03b5\u03b9 \u03b1\u03c0\u03cc \u03c4\u03b1 \u03bc\u03ad\u03bb\u03b7 \u03c4\u03bf\u03c5 (\u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03bf\u03cd\u03c2 \u03b5\u03ba\u03b4\u03cc\u03c4\u03b5\u03c2, media agencies \u03ba\u03b1\u03b9 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03b4\u03af\u03ba\u03c4\u03c5\u03b1), \u03b7 \u03b1\u03c5\u03be\u03b7\u03c4\u03b9\u03ba\u03ae \u03b1\u03c5\u03c4\u03ae \u03c4\u03ac\u03c3\u03b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03bd\u03b8\u03b1\u03c1\u03c1\u03c5\u03bd\u03c4\u03b9\u03ba\u03ae, \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03bf\u03c5 \u03cc\u03c4\u03b9 \u03b7 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1  \u03b1\u03c0\u03bf\u03c4\u03c5\u03c0\u03ce\u03bd\u03b5\u03b9 \u03c4\u03b1 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03ad\u03c3\u03bf\u03b4\u03b1 \u03b1\u03c0\u03cc 14 \u03b5\u03c0\u03b9\u03bc\u03ad\u03c1\u03bf\u03c5\u03c2 \u03b5\u03ba\u03b4\u03cc\u03c4\u03b5\u03c2<\/strong> (publishers) \u03ba\u03b1\u03b9 \u03b4\u03af\u03ba\u03c4\u03c5\u03b1 (network) \u03ad\u03bd\u03b1\u03bd\u03c4\u03b9 16 \u03bc\u03b5\u03bb\u03ce\u03bd<\/strong> \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b1\u03bd\u03c4\u03af\u03c3\u03c4\u03bf\u03b9\u03c7\u03b7 \u03bc\u03b5\u03bb\u03ad\u03c4\u03b7 \u03c4\u03bf\u03c5 2018. \u03a0\u03b9\u03bf \u03b1\u03bd\u03b1\u03bb\u03c5\u03c4\u03b9\u03ba\u03ac, \u03bf\u03b9 \u03b5\u03ba\u03b4\u03cc\u03c4\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03b4\u03af\u03ba\u03c4\u03c5\u03b1 \u03c0\u03bf\u03c5 \u03c0\u03b1\u03c1\u03b5\u03af\u03c7\u03b1\u03bd \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03c3\u03c4\u03b7\u03bd \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 \u03b4\u03b9\u03b1\u03c7\u03b5\u03b9\u03c1\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 82 \u03b5\u03c0\u03b9\u03bc\u03ad\u03c1\u03bf\u03c5\u03c2 sites<\/strong> \u03c4\u03bf 2019, \u03ad\u03bd\u03b1\u03bd\u03c4\u03b9 107 sites \u03c4\u03bf 2018 \u03ba\u03b1\u03b9 125 \u03c4\u03bf 2017.<\/p>\n\n\n

\u0398\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03c3\u03b7\u03bc\u03ac\u03bd\u03bf\u03c5\u03bc\u03b5 \u03cc\u03c4\u03b9 \u03c4\u03bf \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03bf report \u03b4\u03b5\u03bd \u03b5\u03bc\u03c0\u03b5\u03c1\u03b9\u03ad\u03c7\u03b5\u03b9 \u03c4\u03b7 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae \u03b4\u03b1\u03c0\u03ac\u03bd\u03b7 \u03c3\u03b5 Programmatic<\/strong>, Google<\/strong> \u03ba\u03b1\u03b9 Social<\/strong> <\/strong>media<\/strong>,<\/strong> \u03b7 \u03bf\u03c0\u03bf\u03af\u03b1 \u03b1\u03b8\u03c1\u03bf\u03b9\u03b6\u03cc\u03bc\u03b5\u03bd\u03b7 \u03bc\u03b5 \u03c4\u03bf Display \u03c0\u03b1\u03c1\u03ad\u03c7\u03b5\u03b9 \u03bc\u03b9\u03b1 \u03c0\u03b9\u03bf \u03c0\u03bb\u03ae\u03c1\u03b7 \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1<\/strong> \u03c4\u03b7\u03c2 \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ae\u03c2 \u03b5\u03c0\u03ad\u03bd\u03b4\u03c5\u03c3\u03b7\u03c2 \u03c3\u03c4\u03b7\u03bd \u0395\u03bb\u03bb\u03ac\u03b4\u03b1.<\/p>\n\n\n

\u0395\u03c0\u03b9\u03c0\u03bb\u03ad\u03bf\u03bd, \u03b8\u03b1  \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03bb\u03b7\u03c6\u03b8\u03b5\u03af \u03c3\u03bf\u03b2\u03b1\u03c1\u03ac \u03c5\u03c0\u03cc\u03c8\u03b7 \u03ba\u03b1\u03b9 \u03b7 \u03c3\u03c5\u03bc\u03b2\u03bf\u03bb\u03ae \u03c3\u03c4\u03b7\u03bd \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03b1\u03c5\u03c4\u03ae \u03c4\u03c9\u03bd ad<\/strong> <\/strong>hoc<\/strong> \u03ba\u03bf\u03bd\u03b4\u03c5\u03bb\u03af\u03c9\u03bd \u03c0\u03c1\u03bf\u03b5\u03ba\u03bb\u03bf\u03b3\u03b9\u03ba\u03ce\u03bd \u03ba\u03b1\u03bc\u03c0\u03b1\u03bd\u03b9\u03ce\u03bd<\/strong> \u03c4\u03b7\u03bd \u03c0\u03b5\u03c1\u03c3\u03b9\u03bd\u03ae \u03c7\u03c1\u03bf\u03bd\u03b9\u03ac, \u03c0\u03bf\u03c5 \u03b1\u03bd\u03ae\u03bb\u03b8\u03b1\u03bd \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03ac \u03c3\u03b5 2,35 \u03b5\u03ba\u03b1\u03c4. \u03b5\u03c5\u03c1\u03ce.<\/strong><\/p>\n\n\n

\u03a4\u03ad\u03bb\u03bf\u03c2, \u03ba\u03b1\u03bb\u03cc \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03c3\u03b7\u03bc\u03b5\u03b9\u03c9\u03b8\u03b5\u03af \u03cc\u03c4\u03b9 \u03c4\u03bf video<\/strong> \u03b1\u03b8\u03c1\u03bf\u03af\u03b6\u03b5\u03b9 \u03c3\u03c4\u03bf \u03bc\u03b5\u03c1\u03af\u03b4\u03b9\u03cc \u03c4\u03bf\u03c5 7,2%<\/strong> (4.677.473 \u03b5\u03c5\u03c1\u03ce) \u03ba\u03b1\u03b9 \u03ad\u03c7\u03b5\u03b9 \u03c3\u03c5\u03bc\u03b2\u03ac\u03bb\u03bb\u03b5\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ac \u03c3\u03c4\u03b7 \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03ae \u03b1\u03cd\u03be\u03b7\u03c3\u03b7, \u03c3\u03b5 \u03c3\u03c7\u03ad\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03bf 2018 \u03c3\u03c4\u03bf \u03bf\u03c0\u03bf\u03af\u03bf \u03b7 \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ae \u03b5\u03c0\u03ad\u03bd\u03b4\u03c5\u03c3\u03b7 \u03b1\u03bd\u03ae\u03bb\u03b8\u03b5 \u03c3\u03c4\u03b1 3.236.691 \u03b5\u03c5\u03c1\u03ce (5,2%).<\/p>\n\n\n

\u03a0\u03c1\u03c9\u03c4\u03b1\u03b8\u03bb\u03b7\u03c4\u03ae\u03c2 \u03bf\u03b9 \u03a7\u03c1\u03b7\u03bc\u03b1\u03c4\u03bf-\u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03b9\u03ba\u03ad\u03c2 \u03a5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b5\u03c2<\/strong><\/p>\n\n\n

\u03a4\u03b1 64,6 \u03b5\u03ba\u03b1\u03c4. \u03b5\u03c5\u03c1\u03ce \u03c0\u03bf\u03c5 \u03c0\u03b5\u03c1\u03b9\u03ae\u03bb\u03b8\u03b1\u03bd \u03c3\u03c4\u03b1 \u03c4\u03b1\u03bc\u03b5\u03af\u03b1 \u03c4\u03c9\u03bd \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ce\u03bd \u039c\u03ad\u03c3\u03c9\u03bd \u03b4\u03b9\u03bf\u03c7\u03b5\u03c4\u03b5\u03cd\u03b8\u03b7\u03ba\u03b1\u03bd \u03b1\u03c0\u03cc 21 \u03b5\u03c0\u03b9\u03bc\u03ad\u03c1\u03bf\u03c5\u03c2 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b5\u03c2 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03b6\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd<\/strong> \u03bc\u03b5 \u03c0\u03c1\u03bf\u03b5\u03be\u03ac\u03c1\u03c7\u03bf\u03c5\u03c3\u03b1 \u03b1\u03c5\u03c4\u03ae \u03c4\u03c9\u03bd \u03a7\u03c1\u03b7\u03bc\u03b1\u03c4\u03bf\u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03b9\u03ba\u03ce\u03bd \u03a5\u03c0\u03b7\u03c1\u03b5\u03c3\u03b9\u03ce\u03bd<\/strong> \u03c0\u03bf\u03c5 \u03b4\u03b1\u03c0\u03ac\u03bd\u03b7\u03c3\u03b1\u03bd 9,8 \u03b5\u03ba\u03b1\u03c4. \u03b5\u03c5\u03c1\u03ce (15,18%) \u03b3\u03b9\u03b1 \u03c4\u03b7 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03c4\u03c5\u03b1\u03ba\u03ae \u03c0\u03c1\u03bf\u03b2\u03bf\u03bb\u03ae \u03c4\u03bf\u03c5\u03c2. \u0391\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03b5\u03af \u03c3\u03c4\u03b7 2\u03b7 \u03b8\u03ad\u03c3\u03b7 \u03c4\u03bf \u039b\u03b9\u03b1\u03bd\u03b5\u03bc\u03c0\u03cc\u03c1\u03b9\u03bf<\/strong> \u03bc\u03b5 9,031 \u03b5\u03ba\u03b1\u03c4. \u03b5\u03c5\u03c1\u03ce (13,98%) \u03c4\u03bf \u03bf\u03c0\u03bf\u03af\u03bf \u03b1\u03bd\u03b1\u03c1\u03c1\u03b9\u03c7\u03ac\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03c4\u03c1\u03af\u03c4\u03b7 \u03b8\u03ad\u03c3\u03b7 \u03c3\u03c4\u03b7\u03bd \u03bf\u03c0\u03bf\u03af\u03b1 \u03b2\u03c1\u03b9\u03c3\u03ba\u03cc\u03c4\u03b1\u03bd \u03c4\u03bf 2018. \u03a4\u03b1 \u039c\u039c\u0395<\/strong> \u03ba\u03b1\u03b9 \u03b7 \u0394\u03b9\u03b1\u03c3\u03ba\u03ad\u03b4\u03b1\u03c3\u03b7<\/strong> \u03b5\u03c0\u03b5\u03bd\u03b4\u03cd\u03bf\u03c5\u03bd 6,4 \u03b5\u03ba\u03b1\u03c4. \u03b5\u03c5\u03c1\u03ce (9,98%), \u03bf\u03b9 \u03a4\u03b7\u03bb\u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b5\u03c2<\/strong> 5,33 \u03b5\u03ba\u03b1\u03c4. \u03b5\u03c5\u03c1\u03ce (8,26%) \u03b5\u03bd\u03ce \u03c4\u03b7\u03bd \u03c0\u03c1\u03ce\u03c4\u03b7 \u03c0\u03b5\u03bd\u03c4\u03ac\u03b4\u03b1 \u03c3\u03c5\u03bc\u03c0\u03bb\u03b7\u03c1\u03ce\u03bd\u03b5\u03b9 \u03b7 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1 \u03c4\u03c9\u03bd FMCG<\/strong> \/ \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03c0\u03b5\u03c1\u03b9\u03c0\u03bf\u03af\u03b7\u03c3\u03b7\u03c2<\/strong> \u03ba\u03b1\u03b9 \u039c\u0397\u03a3\u03a5\u03a6\u0391<\/strong> \u03bc\u03b5 4 \u03ba\u03b1\u03c4. \u03b5\u03c5\u03c1\u03ce (6,20%).  \u0388\u03c0\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b7\u03bd 6\u03b7 \u03b8\u03ad\u03c3\u03b7 \u03b7 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1 FMCG<\/strong>\/\u03a4\u03c1\u03cc\u03c6\u03b9\u03bc\u03b1<\/strong> \u03bc\u03b5 3,5 \u03b5\u03ba\u03b1\u03c4. \u03b5\u03c5\u03c1\u03ce \u03ba\u03b1\u03b9 \u03bc\u03b5\u03c1\u03af\u03b4\u03b9\u03bf 5,50%, \u03c3\u03c4\u03b7\u03bd 7\u03b7  \u03c4\u03b1 \u0391\u03c5\u03c4\u03bf\u03ba\u03af\u03bd\u03b7\u03c4\u03b1 – \u039c\u03bf\u03c4\u03bf\u03c3\u03b9\u03ba\u03bb\u03ad\u03c4\u03b5\u03c2<\/strong> \u03bc\u03b5 3,54 \u03b5\u03ba\u03b1\u03c4. \u03b5\u03c5\u03c1\u03ce (5,49%), \u03c3\u03c4\u03b7\u03bd 8\u03b7 \u03c4\u03b1  \u03a0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03a4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03af\u03b1\u03c2, <\/strong>Software<\/strong>\/\u0397\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03ac \u0391\u03bd\u03b1\u03bb\u03ce\u03c3\u03b9\u03bc\u03b1<\/strong> \u03bc\u03b5 2,8 \u03b5\u03ba\u03b1\u03c4. \u03b5\u03c5\u03c1\u03ce (4,35%), \u03c3\u03c4\u03b7\u03bd 9\u03b7 \u03b7 \u03a0\u03bf\u03bb\u03b9\u03c4\u03b9\u03ba\u03ae \u0394\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7<\/strong> \u03bc\u03b5 2,35 \u03b5\u03ba\u03b1\u03c4. \u03b5\u03c5\u03c1\u03ce (3,65%) \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b7 10\u03b7 \u03c4\u03b1  \u0391\u03bb\u03ba\u03bf\u03bf\u03bb\u03bf\u03cd\u03c7\u03b1 \u03c0\u03bf\u03c4\u03ac<\/strong> \u03bc\u03b5 2,3 \u03b5\u03ba\u03b1\u03c4. \u03b5\u03c5\u03c1\u03ce (3,65%). \u03a3\u03c4\u03b7 2\u03b7 \u03b4\u03b5\u03ba\u03ac\u03b4\u03b1 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b7\u03bd 11\u03b7 \u03b8\u03ad\u03c3\u03b7 \u03c4\u03bf\u03c0\u03bf\u03b8\u03b5\u03c4\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03c4\u03b1 \u03a4\u03b1\u03be\u03af\u03b4\u03b9\u03b1 \u03ba\u03b1\u03b9 \u03bf \u03a4\u03bf\u03c5\u03c1\u03b9\u03c3\u03bc\u03cc\u03c2 <\/strong>\u03bc\u03b5 2,1 \u03b5\u03ba\u03b1\u03c4. \u03b5\u03c5\u03c1\u03ce (3,28%), \u03c3\u03c4\u03b7 12\u03b7 \u03c4\u03b1 \u0392\u03bf\u03b7\u03b8\u03b7\u03c4\u03b9\u03ba\u03ac \u03a0\u03c1\u03bf\u03b3\u03c1\u03ac\u03bc\u03bc\u03b1\u03c4\u03b1 <\/strong>\u03bc\u03b5 1,7 \u03b5\u03ba\u03b1\u03c4. \u03b5\u03c5\u03c1\u03ce (2,71%), \u03c3\u03c4\u03b7 13\u03b7 \u03c4\u03b1  \u039c\u03b7 \u03b1\u03bb\u03ba\u03bf\u03bf\u03bb\u03bf\u03cd\u03c7\u03b1 \u03a0\u03bf\u03c4\u03ac <\/strong>\u03bc\u03b5 1,6 \u03b5\u03ba\u03b1\u03c4. \u03b5\u03c5\u03c1\u03ce (2,48%), \u03c3\u03c4\u03b7 14\u03b7 \u03b8\u03ad\u03c3\u03b7 \u03b7 \u0395\u03ba\u03c0\u03b1\u03af\u03b4\u03b5\u03c5\u03c3\u03b7<\/strong> \u03bc\u03b5 1,5 \u03b5\u03ba\u03b1\u03c4. \u03b5\u03c5\u03c1\u03ce \u03ba\u03b1\u03b9 \u03bc\u03b5\u03c1\u03af\u03b4\u03b9\u03bf 2,31%, \u03c3\u03c4\u03b7 15\u03b7 \u03b7 \u0392\u03b9\u03bf\u03bc\u03b7\u03c7\u03b1\u03bd\u03af\u03b1<\/strong> \u03ba\u03b1\u03b9 \u03bf\u03b9 \u039a\u03b1\u03c4\u03b1\u03c3\u03ba\u03b5\u03c5\u03ad\u03c2<\/strong> \u03bc\u03b5 922.228 \u03b5\u03c5\u03c1\u03ce (1,43%), \u03c3\u03c4\u03b7 16\u03b7 \u03c4\u03bf Business Service \u03bc\u03b5 836.000 \u03b5\u03c5\u03c1\u03ce (1,29%), \u03c3\u03c4\u03b7 17\u03b7 \u03c4\u03b1 \u039a\u03b1\u03b8\u03b1\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac<\/strong> \u03bc\u03b5 568.134 \u03b5\u03c5\u03c1\u03ce (0,88%), \u03c3\u03c4\u03b7 18\u03b7 \u03bf\u03b9 \u039b\u03b5\u03c5\u03ba\u03ad\u03c2 \u03a3\u03c5\u03c3\u03ba\u03b5\u03c5\u03ad\u03c2<\/strong> \u03bc\u03b5 559.752 \u03b5\u03c5\u03c1\u03ce (0,87%), \u03c3\u03c4\u03b7 19\u03b7 \u03c4\u03b1 \u0388\u03c0\u03b9\u03c0\u03bb\u03b1<\/strong> \u03ba\u03b1\u03b9 \u0395\u03af\u03b4\u03b7 \u0394\u03b9\u03b1\u03ba\u03cc\u03c3\u03bc\u03b7\u03c3\u03b7\u03c2<\/strong> \u03bc\u03b5 491.765 \u03b5\u03c5\u03c1\u03ce (0,76%), \u03c3\u03c4\u03b7\u03bd 20\u03ae \u03c4\u03bf Real<\/strong> <\/strong>Estate<\/strong> \u03bc\u03b5 244.900 \u03b5\u03c5\u03c1\u03ce (0,38%) \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b7\u03bd 21\u03b7 \u03b7 \u0391\u03b3\u03bf\u03c1\u03ac \u0395\u03c1\u03b3\u03b1\u03c3\u03af\u03b1\u03c2<\/strong> \u03bc\u03b5 85.200 \u03b5\u03c5\u03c1\u03ce (0,13%).<\/p>\n\n\n

\u0394\u03ae\u03bb\u03c9\u03c3\u03b7 \u03c0\u03c1\u03bf\u03ad\u03b4\u03c1\u03bf\u03c5 \u03c4\u03bf\u03c5 <\/strong>IAB<\/strong> <\/strong>Hellas<\/strong><\/strong><\/p>\n\n\n

\u039c\u03b5 \u03b1\u03c6\u03bf\u03c1\u03bc\u03ae \u03c4\u03b7 \u03b4\u03b7\u03bc\u03bf\u03c3\u03b9\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03c9\u03bd \u03c4\u03b7\u03c2 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1\u03c2 Adex Hellas \u03b3\u03b9\u03b1 \u03c4\u03bf 2019, \u03bf \u03c0\u03c1\u03cc\u03b5\u03b4\u03c1\u03bf\u03c2 \u03c4\u03bf\u03c5 IAB Hellas, \u03a3\u03c0\u03cd\u03c1\u03bf\u03c2 \u03a0\u03b1\u03c0\u03b1\u03b3\u03b5\u03c9\u03c1\u03b3\u03af\u03bf\u03c5<\/strong>, \u03c4\u03bf\u03bd\u03af\u03b6\u03b5\u03b9: “\u0397 \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03bc\u03b5\u03c4\u03b1\u03b2\u03bf\u03bb\u03ae\u03c2 \u03c4\u03b7\u03c2 display \u03b4\u03b1\u03c0\u03ac\u03bd\u03b7\u03c2 \u03c4\u03bf 2019 \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03b5 \u03c4\u03bf \u03c0\u03c1\u03ce\u03c4\u03bf, \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc, \u03b4\u03b5\u03af\u03b3\u03bc\u03b1 \u03bc\u03b9\u03b1 \u03b5\u03c0\u03b1\u03bd\u03b1\u03c6\u03bf\u03c1\u03ac\u03c2 \u03c3\u03c4\u03b7\u03bd \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7 \u03b3\u03b9\u03b1 \u03c4\u03bf digital  marketing. \u0394\u03c5\u03c3\u03c4\u03c5\u03c7\u03ce\u03c2 \u03c4\u03bf 2020 \u03b7 \u03c4\u03ac\u03c3\u03b7 \u03b1\u03c5\u03c4\u03ae \u03b1\u03bd\u03b5\u03c3\u03c4\u03ac\u03bb\u03b7 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03ad\u03bb\u03b5\u03c5\u03c3\u03b7  \u03c4\u03bf\u03c5 Covid-19. \u03a0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03bf\u03cd\u03bc\u03b5 \u03c3\u03c4\u03b5\u03bd\u03ac \u03c4\u03b9\u03c2 \u03b5\u03be\u03b5\u03bb\u03af\u03be\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9  \u03ae\u03b4\u03b7 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b1\u03bc\u03b5 \u03bc\u03b9\u03b1 \u03c0\u03bf\u03bb\u03cd \u03bc\u03b5\u03b3\u03ac\u03bb\u03b7 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1 \u03bc\u03b5 \u03c3\u03c4\u03cc\u03c7\u03bf \u03c4\u03b7\u03bd \u03b5\u03bd\u03af\u03c3\u03c7\u03c5\u03c3\u03b7 \u03c4\u03c9\u03bd \u0395\u03bb\u03bb\u03b7\u03bd\u03b9\u03ba\u03ce\u03bd \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ce\u03bd \u039c\u039c\u0395. \u03a4\u03bf 2019 \u03ad\u03b4\u03b5\u03b9\u03be\u03b5 \u03bc\u03b9\u03b1 \u03bc\u03b5\u03b3\u03ac\u03bb\u03b7 \u03b4\u03c5\u03bd\u03b1\u03bc\u03b9\u03ba\u03ae, \u03b9\u03b4\u03b9\u03b1\u03af\u03c4\u03b5\u03c1\u03b1 \u03c3\u03c4\u03bf \u03b4\u03b5\u03cd\u03c4\u03b5\u03c1\u03bf \u03bc\u03b9\u03c3\u03cc \u03c4\u03bf\u03c5 \u03ad\u03c4\u03bf\u03c5\u03c2 \u03ba\u03b1\u03b9 \u03b8\u03b5\u03c9\u03c1\u03bf\u03cd\u03bc\u03b5 \u03b9\u03b4\u03b9\u03b1\u03af\u03c4\u03b5\u03c1\u03b1 \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03bf\u03c5\u03c3\u03b1 \u03c4\u03b7\u03bd \u03b1\u03c5\u03be\u03b7\u03c4\u03b9\u03ba\u03ae \u03c4\u03ac\u03c3\u03b7 \u03c4\u03bf\u03c5 video. \u03a3\u03c7\u03b5\u03b4\u03b9\u03ac\u03b6\u03bf\u03c5\u03bc\u03b5 \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03c3\u03b5\u03b9\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd  ADEX \u03ba\u03b1\u03b8\u03ce\u03c2 \u03b1\u03c5\u03c4\u03ae \u03c4\u03b7 \u03c3\u03c4\u03b9\u03b3\u03bc\u03ae \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03c4\u03b7 \u03bc\u03bf\u03bd\u03b1\u03b4\u03b9\u03ba\u03ae \u03b1\u03be\u03b9\u03cc\u03c0\u03b9\u03c3\u03c4\u03b7 \u03ba\u03b1\u03c4\u03b1\u03b3\u03c1\u03b1\u03c6\u03ae \u03c4\u03b7\u03c2 \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ae\u03c2 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae\u03c2 \u03b5\u03c0\u03ad\u03bd\u03b4\u03c5\u03c3\u03b7\u03c2 \u03c3\u03c4\u03b7\u03bd \u0395\u03bb\u03bb\u03ac\u03b4\u03b1.\u00bb<\/p>\n\n\n

H \u03b5\u03be\u03ad\u03bb\u03b9\u03be\u03b7 \u03c4\u03bf\u03c5 online display advertising \u03c3\u03c4\u03b7\u03bd \u0395\u03bb\u03bb\u03ac\u03b4\u03b1<\/p>\n\n\n

ETO<\/strong>\u03a3<\/strong><\/td>\u0394\u0391\u03a0\u0391\u039d\u0397 (\u03c3\u03b5 \u03b5\u03ba \u20ac)<\/strong><\/td>\u039c\u0395\u03a4\u0391\u0392\u039f\u039b\u0397 %<\/strong><\/td><\/tr>
2014<\/td>79,3<\/td>+5,5<\/td><\/tr>
2015<\/td>68,3<\/td>-13<\/td><\/tr>
2016<\/td>77,2<\/td>+12,7<\/td><\/tr>
2017<\/td>64<\/td>-4,5<\/td><\/tr>
2018<\/td>62,1<\/td>-3<\/td><\/tr>
2019<\/td>64,6<\/td>+4<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n

\u03a0\u03b7\u03b3\u03ae: \u0399\u0391\u0392 \u0397ellas<\/p>\n","protected":false},"excerpt":{"rendered":"

\u0388\u03c1\u03b5\u03c5\u03bd\u03b1 Adex Hellas \u03b1\u03c0\u03cc \u03c4\u03bf\u03bd IAB Hellas \u0394\u0395\u039b\u03a4\u0399\u039f \u03a4\u03a5\u03a0\u039f\u03a5 \u0395\u03bd\u03b4\u03b5\u03af\u03be\u03b5\u03b9\u03c2 \u03b2\u03b5\u03bb\u03c4\u03af\u03c9\u03c3\u03b7\u03c2\u00a0\u03ba\u03b1\u03b9 \u03b1\u03bd\u03ac\u03c3\u03c7\u03b5\u03c3\u03b7\u03c2 \u03c4\u03b7\u03c2 \u03b1\u03c1\u03bd\u03b7\u03c4\u03b9\u03ba\u03ae\u03c2 \u03bc\u03b5\u03c4\u03b1\u03b2\u03bf\u03bb\u03ae\u03c2 \u03c4\u03bf\u03c5 \u03c0\u03c1\u03bf\u03b7\u03b3\u03bf\u03cd\u03bc\u03b5\u03bd\u03bf\u03c5 \u03ad\u03c4\u03bf\u03c5\u03c2 \u03b1\u03c0\u03bf\u03c4\u03c5\u03c0\u03ce\u03bd\u03b5\u03b9 \u03c4\u03bf 2019 \u03b7\u00a0display\u00a0\u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7 \u03c3\u03c4\u03b7\u03bd \u0395\u03bb\u03bb\u03ac\u03b4\u03b1,\u00a0\u03ba\u03b1\u03c4\u03b1\u03b3\u03c1\u03ac\u03c6\u03bf\u03bd\u03c4\u03b1\u03c2 \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03c4\u03ac\u03be\u03b5\u03c9\u03c2 \u03c4\u03bf\u03c5 4% \u03ad\u03bd\u03b1\u03bd\u03c4\u03b9 \u03c4\u03bf\u03c5 2018 \u03bf\u03c0\u03cc\u03c4\u03b5 \u03b7 \u03b4\u03b1\u03c0\u03ac\u03bd\u03b7 \u03b5\u03af\u03c7\u03b5 \u03b1\u03c1\u03bd\u03b7\u03c4\u03b9\u03ba\u03cc \u03c0\u03c1\u03cc\u03c3\u03b7\u03bc\u03bf (-3%) \u03c3\u03b5 \u03c3\u03c7\u03ad\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03bf 2017. \u03a3\u03b5 \u03b5\u03c0\u03af\u03c0\u03b5\u03b4\u03bf \u03b1\u03c0\u03cc\u03bb\u03c5\u03c4\u03c9\u03bd \u03b1\u03c1\u03b9\u03b8\u03bc\u03ce\u03bd, \u03b7 display \u03b4\u03b1\u03c0\u03ac\u03bd\u03b7 \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03ad\u03c6\u03b5\u03b9 \u03c4\u03bf 2019 \u03c3\u03c4\u03b9\u03c2 […]<\/p>\n","protected":false},"author":2,"featured_media":3210,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[5],"tags":[153,341,421],"class_list":["post-3209","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet","tag-adex-hellas","tag-display-","tag-iab-hellas"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/mediagr.org\/wp-content\/uploads\/2020\/05\/iab-640x336-1.jpg","blog_post_layout_featured_media_urls":{"thumbnail":["https:\/\/mediagr.org\/wp-content\/uploads\/2020\/05\/iab-640x336-1-150x150.jpg",150,150,true],"full":["https:\/\/mediagr.org\/wp-content\/uploads\/2020\/05\/iab-640x336-1.jpg",640,336,false]},"categories_names":{"5":{"name":"INTERNET","link":"https:\/\/mediagr.org\/?cat=5"}},"tags_names":{"153":{"name":"Adex Hellas","link":"https:\/\/mediagr.org\/?tag=adex-hellas"},"341":{"name":"display \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7","link":"https:\/\/mediagr.org\/?tag=display-%ce%b4%ce%b9%ce%b1%cf%86%ce%ae%ce%bc%ce%b9%cf%83%ce%b7"},"421":{"name":"IAB HELLAS","link":"https:\/\/mediagr.org\/?tag=iab-hellas"}},"comments_number":"0","wpmagazine_modules_lite_featured_media_urls":{"thumbnail":["https:\/\/mediagr.org\/wp-content\/uploads\/2020\/05\/iab-640x336-1-150x150.jpg",150,150,true],"cvmm-medium":["https:\/\/mediagr.org\/wp-content\/uploads\/2020\/05\/iab-640x336-1.jpg",300,158,false],"cvmm-medium-plus":["https:\/\/mediagr.org\/wp-content\/uploads\/2020\/05\/iab-640x336-1.jpg",305,160,false],"cvmm-portrait":["https:\/\/mediagr.org\/wp-content\/uploads\/2020\/05\/iab-640x336-1.jpg",400,210,false],"cvmm-medium-square":["https:\/\/mediagr.org\/wp-content\/uploads\/2020\/05\/iab-640x336-1.jpg",600,315,false],"cvmm-large":["https:\/\/mediagr.org\/wp-content\/uploads\/2020\/05\/iab-640x336-1.jpg",640,336,false],"cvmm-small":["https:\/\/mediagr.org\/wp-content\/uploads\/2020\/05\/iab-640x336-1.jpg",130,68,false],"full":["https:\/\/mediagr.org\/wp-content\/uploads\/2020\/05\/iab-640x336-1.jpg",640,336,false]},"_links":{"self":[{"href":"https:\/\/mediagr.org\/index.php?rest_route=\/wp\/v2\/posts\/3209","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediagr.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediagr.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediagr.org\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/mediagr.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3209"}],"version-history":[{"count":0,"href":"https:\/\/mediagr.org\/index.php?rest_route=\/wp\/v2\/posts\/3209\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediagr.org\/index.php?rest_route=\/wp\/v2\/media\/3210"}],"wp:attachment":[{"href":"https:\/\/mediagr.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3209"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediagr.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3209"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediagr.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3209"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}