{"id":10945,"date":"2024-02-27T13:15:01","date_gmt":"2024-02-27T11:15:01","guid":{"rendered":"http:\/\/mediagr.org\/?p=10945"},"modified":"2024-02-27T13:15:07","modified_gmt":"2024-02-27T11:15:07","slug":"o-%ce%b3%ce%b9%cf%8e%cf%81%ce%b3%ce%bf%cf%82-%cf%83%ce%b1%ce%bb%ce%b9%ce%ac%cf%81%ce%b7%cf%82-%cf%86%ce%b1%cf%83%cf%83%ce%ad%ce%b1%cf%82-%ce%bd%ce%ad%ce%bf%cf%82-%ce%b3%ce%b5%ce%bd%ce%b9%ce%ba%cf%8c","status":"publish","type":"post","link":"https:\/\/mediagr.org\/?p=10945","title":{"rendered":"O \u0393\u03b9\u03ce\u03c1\u03b3\u03bf\u03c2 \u03a3\u03b1\u03bb\u03b9\u03ac\u03c1\u03b7\u03c2-\u03a6\u03b1\u03c3\u03c3\u03ad\u03b1\u03c2 \u03bd\u03ad\u03bf\u03c2 \u03b3\u03b5\u03bd\u03b9\u03ba\u03cc\u03c2 \u03b4\u03b9\u03b5\u03c5\u03b8\u03c5\u03bd\u03c4\u03ae\u03c2 \u03c4\u03bf\u03c5 \u039f\u03bc\u03af\u03bb\u03bf\u03c5 Alter Ego Media"},"content":{"rendered":"\n<p><strong>\u039d\u03ad\u03bf\u03c2 \u0393\u03b5\u03bd\u03b9\u03ba\u03cc\u03c2 \u0394\u03b9\u03b5\u03c5\u03b8\u03c5\u03bd\u03c4\u03ae\u03c2<\/strong> <strong>\u03a3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae\u03c2, \u03a4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03af\u03b1\u03c2 \u03ba\u03b1\u03b9 \u0391\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7\u03c2<\/strong> \u03c4\u03bf\u03c5 \u039f\u03bc\u03af\u03bb\u03bf\u03c5 <strong>Alter<\/strong><strong> <\/strong><strong>Ego<\/strong><strong> <\/strong><strong>Media<\/strong> \u03b1\u03bd\u03b1\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9 \u03bf <strong>\u0393\u03b9\u03ce\u03c1\u03b3\u03bf\u03c2 \u03a3\u03b1\u03bb\u03b9\u03ac\u03c1\u03b7\u03c2-\u03a6\u03b1\u03c3\u03c3\u03ad\u03b1\u03c2<\/strong>.<\/p>\n\n\n\n<p>\u039f <strong>\u0393\u03b9\u03ce\u03c1\u03b3\u03bf\u03c2 \u03a3\u03b1\u03bb\u03b9\u03ac\u03c1\u03b7\u03c2-\u03a6\u03b1\u03c3\u03c3\u03ad\u03b1\u03c2<\/strong> \u03c3\u03c0\u03bf\u03cd\u03b4\u03b1\u03c3\u03b5 <strong>Management Sciences<\/strong> \u03c3\u03c4\u03bf <strong>\u03a0\u03b1\u03bd\u03b5\u03c0\u03b9\u03c3\u03c4\u03ae\u03bc\u03b9\u03bf \u03c4\u03bf\u03c5 Warwick<\/strong> \u03ba\u03b1\u03b9 \u03c3\u03c5\u03bd\u03ad\u03c7\u03b9\u03c3\u03b5 \u03c4\u03b9\u03c2 \u03bc\u03b5\u03c4\u03b1\u03c0\u03c4\u03c5\u03c7\u03b9\u03b1\u03ba\u03ad\u03c2 \u03c3\u03c0\u03bf\u03c5\u03b4\u03ad\u03c2 \u03c4\u03bf\u03c5 (MSc) \u03c3\u03c4\u03b7\u03bd <strong>\u0391\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7, <\/strong>\u03c4\u03bf\u03bd<strong> \u03a3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03cc <\/strong>\u03ba\u03b1\u03b9 \u03c4\u03b7<strong> \u0394\u03b9\u03b1\u03c7\u03b5\u03af\u03c1\u03b9\u03c3\u03b7 \u03a3\u03c5\u03c3\u03c4\u03b7\u03bc\u03ac\u03c4\u03c9\u03bd \u03a0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03b9\u03ba\u03ae\u03c2<\/strong> \u03c4\u03bf\u03c5<strong> L<\/strong><strong>ondon<\/strong><strong> S<\/strong><strong>chool<\/strong><strong> <\/strong><strong>of<\/strong><strong> E<\/strong><strong>conomics<\/strong><strong> (<\/strong><strong>LSE<\/strong><strong>)<\/strong>.<\/p>\n\n\n\n<p>\u0386\u03bd\u03b8\u03c1\u03c9\u03c0\u03bf\u03c2 \u03c4\u03b7\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2, \u03b4\u03b9\u03b1\u03b8\u03ad\u03c4\u03b5\u03b9 \u03bc\u03b1\u03ba\u03c1\u03ac \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03c3\u03c4\u03b7\u03bd interactive \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd online \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7. \u03a4\u03bf 2000 \u03af\u03b4\u03c1\u03c5\u03c3\u03b5 \u03c4\u03b7 \u03b4\u03b9\u03ba\u03ae \u03c4\u03bf\u03c5 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1 digital marketing, \u03c4\u03b7\u03bd <strong>yellownetroad<\/strong>, \u03c0\u03c1\u03bf\u03ac\u03b3\u03b3\u03b5\u03bb\u03bf \u03c4\u03b7\u03c2 \u03c0\u03bf\u03bb\u03c5\u03b2\u03c1\u03b1\u03b2\u03b5\u03c5\u03bc\u03ad\u03bd\u03b7\u03c2 <strong>OgilvyOne<\/strong>, \u03c4\u03b7\u03c2 \u03bf\u03c0\u03bf\u03af\u03b1\u03c2 \u03b4\u03b9\u03b5\u03c4\u03ad\u03bb\u03b5\u03c3\u03b5 \u0394\u03b9\u03b5\u03c5\u03b8\u03cd\u03bd\u03c9\u03bd \u03a3\u03cd\u03bc\u03b2\u03bf\u03c5\u03bb\u03bf\u03c2.<\/p>\n\n\n\n<p>\u03a5\u03c0\u03ae\u03c1\u03be\u03b5 \u03bf \u03c0\u03c1\u03ce\u03c4\u03bf\u03c2 \u03c0\u03bf\u03c5 \u03b1\u03bd\u03ad\u03bb\u03b1\u03b2\u03b5 \u03b8\u03ad\u03c3\u03b7 <strong>Country<\/strong><strong> <\/strong><strong>Manager<\/strong> \u03c4\u03bf\u03c5 \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03b9\u03ba\u03bf\u03cd \u03ba\u03bf\u03bb\u03bf\u03c3\u03c3\u03bf\u03cd \u03c4\u03b7\u03c2 <strong>Google<\/strong> \u03c3\u03c4\u03b7\u03bd \u0395\u03bb\u03bb\u03ac\u03b4\u03b1, \u03c0\u03c1\u03b9\u03bd \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03ad\u03c8\u03b5\u03b9 \u03c3\u03c4\u03bf\u03bd <strong>\u038c\u03bc\u03b9\u03bb\u03bf \u03c4\u03b7\u03c2 <\/strong><strong>Bold<\/strong><strong> <\/strong><strong>Ogilvy<\/strong>&nbsp; \u03b1\u03c0\u03cc \u03c4\u03b7 \u03b8\u03ad\u03c3\u03b7 \u03c4\u03bf\u03c5 \u0393\u03b5\u03bd\u03b9\u03ba\u03bf\u03cd \u0394\u03b9\u03b5\u03c5\u03b8\u03c5\u03bd\u03c4\u03ae, \u03b1\u03c5\u03c4\u03ae \u03c4\u03b7 \u03c6\u03bf\u03c1\u03ac. \u03a3\u03c4\u03b7 \u03c3\u03c5\u03bd\u03ad\u03c7\u03b5\u03b9\u03b1, \u03bf \u0393\u03b9\u03ce\u03c1\u03b3\u03bf\u03c2 \u03a3\u03b1\u03bb\u03b9\u03ac\u03c1\u03b7\u03c2-\u03a6\u03b1\u03c3\u03c3\u03ad\u03b1\u03c2 \u03b1\u03bd\u03ad\u03bb\u03b1\u03b2\u03b5 <strong>\u03a0\u03c1\u03cc\u03b5\u03b4\u03c1\u03bf\u03c2 \u03c4\u03b7\u03c2 <\/strong><strong>IPG<\/strong><strong> <\/strong><strong>Mediabrands<\/strong>, \u03c5\u03c0\u03b5\u03cd\u03b8\u03c5\u03bd\u03bf\u03c2 \u03b3\u03b9\u03b1 5 \u03c7\u03ce\u03c1\u03b5\u03c2 (\u0395\u03bb\u03bb\u03ac\u03b4\u03b1, \u03a4\u03bf\u03c5\u03c1\u03ba\u03af\u03b1, \u0391\u03c5\u03c3\u03c4\u03c1\u03af\u03b1, \u0395\u03bb\u03b2\u03b5\u03c4\u03af\u03b1 \u03ba\u03b1\u03b9 \u03a0\u03bf\u03c1\u03c4\u03bf\u03b3\u03b1\u03bb\u03af\u03b1).<\/p>\n\n\n\n<p>\u03a4\u03b1 \u03c4\u03b5\u03bb\u03b5\u03c5\u03c4\u03b1\u03af\u03b1 \u03c4\u03ad\u03c3\u03c3\u03b5\u03c1\u03b1 \u03c7\u03c1\u03cc\u03bd\u03b9\u03b1 \u03c5\u03c0\u03ae\u03c1\u03be\u03b5 <strong>Operating<\/strong><strong> <\/strong><strong>Partner<\/strong> \u03c3\u03c4\u03b7\u03bd <strong>Big<\/strong><strong> <\/strong><strong>Pi<\/strong><strong> <\/strong><strong>Ventures<\/strong>. \u03a0\u03c1\u03cc\u03ba\u03b5\u03b9\u03c4\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03b5\u03bb\u03bb\u03b7\u03bd\u03b9\u03ba\u03cc venture capital fund \u03c0\u03bf\u03c5 \u03b4\u03b9\u03b1\u03c7\u03b5\u03b9\u03c1\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 <strong>\u03ba\u03b5\u03c6\u03ac\u03bb\u03b1\u03b9\u03b1 95 \u03b5\u03ba. \u03b5\u03c5\u03c1\u03ce<\/strong> \u03ba\u03b1\u03b9 \u03ad\u03c7\u03b5\u03b9 \u03bc\u03ad\u03c7\u03c1\u03b9 \u03c3\u03ae\u03bc\u03b5\u03c1\u03b1 \u03b5\u03c0\u03b5\u03bd\u03b4\u03cd\u03c3\u03b5\u03b9 \u03c3\u03b5 <strong>24 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b5\u03c2 \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03af\u03b1\u03c2<\/strong> (\u03cc\u03c0\u03c9\u03c2 \u03bf\u03b9 <strong>TileDB<\/strong><strong>, <\/strong><strong>Orfium<\/strong><strong> \u03ba\u03b1\u03b9 <\/strong><strong>Intelligencia<\/strong>).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u039d\u03ad\u03bf\u03c2 \u0393\u03b5\u03bd\u03b9\u03ba\u03cc\u03c2 \u0394\u03b9\u03b5\u03c5\u03b8\u03c5\u03bd\u03c4\u03ae\u03c2 \u03a3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae\u03c2, \u03a4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03af\u03b1\u03c2 \u03ba\u03b1\u03b9 \u0391\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7\u03c2 \u03c4\u03bf\u03c5 \u039f\u03bc\u03af\u03bb\u03bf\u03c5 Alter Ego Media \u03b1\u03bd\u03b1\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9 \u03bf \u0393\u03b9\u03ce\u03c1\u03b3\u03bf\u03c2 \u03a3\u03b1\u03bb\u03b9\u03ac\u03c1\u03b7\u03c2-\u03a6\u03b1\u03c3\u03c3\u03ad\u03b1\u03c2. \u039f \u0393\u03b9\u03ce\u03c1\u03b3\u03bf\u03c2 \u03a3\u03b1\u03bb\u03b9\u03ac\u03c1\u03b7\u03c2-\u03a6\u03b1\u03c3\u03c3\u03ad\u03b1\u03c2 \u03c3\u03c0\u03bf\u03cd\u03b4\u03b1\u03c3\u03b5 Management Sciences \u03c3\u03c4\u03bf \u03a0\u03b1\u03bd\u03b5\u03c0\u03b9\u03c3\u03c4\u03ae\u03bc\u03b9\u03bf \u03c4\u03bf\u03c5 Warwick \u03ba\u03b1\u03b9 \u03c3\u03c5\u03bd\u03ad\u03c7\u03b9\u03c3\u03b5 \u03c4\u03b9\u03c2 \u03bc\u03b5\u03c4\u03b1\u03c0\u03c4\u03c5\u03c7\u03b9\u03b1\u03ba\u03ad\u03c2 \u03c3\u03c0\u03bf\u03c5\u03b4\u03ad\u03c2 \u03c4\u03bf\u03c5 (MSc) \u03c3\u03c4\u03b7\u03bd \u0391\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7, \u03c4\u03bf\u03bd \u03a3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03cc \u03ba\u03b1\u03b9 \u03c4\u03b7 \u0394\u03b9\u03b1\u03c7\u03b5\u03af\u03c1\u03b9\u03c3\u03b7 \u03a3\u03c5\u03c3\u03c4\u03b7\u03bc\u03ac\u03c4\u03c9\u03bd \u03a0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03b9\u03ba\u03ae\u03c2 \u03c4\u03bf\u03c5 London School of Economics (LSE). \u0386\u03bd\u03b8\u03c1\u03c9\u03c0\u03bf\u03c2 \u03c4\u03b7\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2, \u03b4\u03b9\u03b1\u03b8\u03ad\u03c4\u03b5\u03b9 \u03bc\u03b1\u03ba\u03c1\u03ac \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03c3\u03c4\u03b7\u03bd [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3549,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[1],"tags":[2943,2942],"class_list":["post-10945","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-alter-ego-media","tag-2942"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/mediagr.org\/wp-content\/uploads\/2020\/07\/alter-ego.jpg","blog_post_layout_featured_media_urls":{"thumbnail":["https:\/\/mediagr.org\/wp-content\/uploads\/2020\/07\/alter-ego-150x150.jpg",150,150,true],"full":["https:\/\/mediagr.org\/wp-content\/uploads\/2020\/07\/alter-ego.jpg",1024,657,false]},"categories_names":{"1":{"name":"Uncategorized","link":"https:\/\/mediagr.org\/?cat=1"}},"tags_names":{"2943":{"name":"Alter 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\u03a3\u03b1\u03bb\u03b9\u03ac\u03c1\u03b7\u03c2-\u03a6\u03b1\u03c3\u03c3\u03ad\u03b1\u03c2","link":"https:\/\/mediagr.org\/?tag=%ce%b3%ce%b9%cf%8e%cf%81%ce%b3%ce%bf%cf%82-%cf%83%ce%b1%ce%bb%ce%b9%ce%ac%cf%81%ce%b7%cf%82-%cf%86%ce%b1%cf%83%cf%83%ce%ad%ce%b1%cf%82"}},"comments_number":"0","wpmagazine_modules_lite_featured_media_urls":{"thumbnail":["https:\/\/mediagr.org\/wp-content\/uploads\/2020\/07\/alter-ego-150x150.jpg",150,150,true],"cvmm-medium":["https:\/\/mediagr.org\/wp-content\/uploads\/2020\/07\/alter-ego.jpg",300,192,false],"cvmm-medium-plus":["https:\/\/mediagr.org\/wp-content\/uploads\/2020\/07\/alter-ego.jpg",305,196,false],"cvmm-portrait":["https:\/\/mediagr.org\/wp-content\/uploads\/2020\/07\/alter-ego.jpg",400,257,false],"cvmm-medium-square":["https:\/\/mediagr.org\/wp-content\/uploads\/2020\/07\/alter-ego.jpg",600,385,false],"cvmm-large":["https:\/\/mediagr.org\/wp-content\/uploads\/2020\/07\/alter-ego.jpg",1024,657,false],"cvmm-small":["https:\/\/mediagr.org\/wp-content\/uploads\/2020\/07\/alter-ego.jpg",130,83,false],"full":["https:\/\/mediagr.org\/wp-content\/uploads\/2020\/07\/alter-ego.jpg",1024,657,false]},"_links":{"self":[{"href":"https:\/\/mediagr.org\/index.php?rest_route=\/wp\/v2\/posts\/10945","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediagr.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediagr.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediagr.org\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/mediagr.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10945"}],"version-history":[{"count":1,"href":"https:\/\/mediagr.org\/index.php?rest_route=\/wp\/v2\/posts\/10945\/revisions"}],"predecessor-version":[{"id":10946,"href":"https:\/\/mediagr.org\/index.php?rest_route=\/wp\/v2\/posts\/10945\/revisions\/10946"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediagr.org\/index.php?rest_route=\/wp\/v2\/media\/3549"}],"wp:attachment":[{"href":"https:\/\/mediagr.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10945"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediagr.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10945"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediagr.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10945"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}